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How to Choose the Best Salon Towels
When customers visit a salon, they expect a soft, fluffy towel that instantly makes them think of luxury and relaxation. A thin, scratchy towel will instantly shatter this vision, leaving them uncomfortable for the duration of their visit and unlikely to return.
But how do you choose the best salon towels? What qualities do luxury salon towels all have in common, and how do you know them when you see them? We know that you have dozens of questions like this, and today, we want to answer them. That's why we've put together this guide to quality salon towels — what they are, how to identify them and how to choose them.
Which Towels Are Right for My Salon?
To know which towels are the right choice for your salon, to instantly transport your customer to that place of luxury and quality, you'll first need to understand the different criteria that go into making the perfect salon towel. Let's break down these features now and see all the variables that go into making the ideal towel for your salon.
1. Towel Construction
Towel construction is a vital consideration because of how often you're going to be washing your towels. It's unsanitary to use the same towel with multiple customers without washing it in between, meaning that there will be a near-constant cycle of towels traveling in and out of the washing machine during a long day at your salon. Because of this, you need towels that will hold up against frequent washing rather than a towel that begins to fall apart the first time it goes through the spin cycle.
As you look at a towel you're considering purchasing, look closely for these tell-tale signs of excellent towel construction:
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